Website Elements and Terms
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What is a website?

A website is a collection of web page files located on a computer called a "server." When you click on a link or type an internet address (URL: Universal Resource Locator) into your Internet browser (Internet Explorer, NetScape, FireFox, etc.), the server "serves" you the page that you requested by clicking on a link or typing an address.

Though not a perfect analogy, a website is sort of like a book. A comparison between a typical book and well-designed website might look something like this:

A Book Has...

A Website Has...


Home page

Table of contents

Navigation menu; Site index


Function to search website

Title Page with name of author and publisher

Contact Page


An "About Us" page

Pages with content (text, images, charts, tables, etc.)

Pages with content (text, images, charts, tables, etc.)



Some ways in which a website is unlike a book include the ability to constantly update and modify a website, a website's accessibility to anyone in the world with Internet access, the ability to instantly move to other resources within and outside the website, etc.

Website Terms

There are terms generic to most websites which it may be helpful to know when using Website Builder.



Home page

The home page is the "first" or "front" page of a website. When you type in an internet address ending in .com, .org, etc. and nothing else beyond that, you will arrive at the website's home page.

Navigation menu

The navigation menu is a collection of - usually - text labels for other pages or sections of the website. When one of these labels is clicked, you are "served" another page. You "go" from the home page to this other page.

Site index

The site index, similar to a book's table of contents, shows the main pages and sections for the entire website. Large websites may even have section indexes.


Hyperlinks are words or images that, when clicked, take you to another page on the current website or to a page on another website. Typically hyperlinks are blue text with a blue underline.

Web page

A web page is one page on a website. Unlike a page in a book where each page is the same size and has space for a limited amount of content, web pages on a website do not need to be of uniform length and can - theoretically - hold as much content as the allotted server space will permit. It is best for web pages to not contain a "mountain" of information. Each web page has a unique Internet address (URL).

Website Elements

Every website may or may not have these generic elements as well as have some that may not be listed here.

Elements on a Web Page


Header or Masthead

Much like a newspaper masthead, it is for displaying the name, maybe a logo, and other pertinent information.


Helps you find your way around the website's pages and sections


Images can add to the look and feel of the website as well as add to the meaning of content.


Color adds to the look and feel of a website.


Text imparts information.


Organize information for ease of understanding.


Hyperlinks take you to related information elsewhere. The new location can be a different place on the web page, a different section of the current website or a different website.